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Book Review: The Zoya FactorPDFPrintE-mail
Sunday, 18 October 2009 19:46
Written by Mohar Bose
(1 vote, average 5.00 out of 5)

Book - The Zoya Factor

Author - Anuja Chauhan

India is indeed a cricket crazy nation. We are more a land of Tendulkars and Dhonis than of anything else for sure.Cricket seems to be one of the most common themes for the creative fields of Literature and film making.Ah! First it was our very own IIT dude who wrote a good read on cricket in his third venture-The Three Mistakes of my life.And now it is our very own Anuja Chauhan.I know readers this is her debut novel , but we have often in our bad TV viewing days have enjoyed those cliched lines from the ads she created.Most famous one being SRK's Oye Bubbly Pepsi Venture.Anuja Chauhan has been the mastermind behind many creative fabulous ads of Pepsi and Lays and this is her first attempt at debunking the 30 second slot length at creative writing.

The Zoya Factor is a simply told Hinglish novel.With its superb sense of comic timing,it starts off as a funny read but then the storyline disappears into predictability.The story is of this ad-woman called Zoya Solanki who was born the exact moment when India won the 1983 Cricket World Cup. Zoya's character emerges as more of someone fresh out of college and harboring strong feelings for someone she has a major crush on, than a 28 year old , matured girl.The players of Team India on an endeavor with the Lady discovers her as the Lucky Charm of Indian Team,much to the opposition and dislike of their skipper,Nikhil Khoda.The character of Nikhil Khoda is clearly portrayed based on Dhoni.There is an uncanny similarity in their personalities,both coming from small towns with 'Boost Brown' Eyes to 'Toffee' skin.Whichever team The Lady Luck eats with emerges as winners and whomever she kissed was Man Of the Match. (Pretty Ridiculous!) Luck Factor creates Love conflict between Khoda and Zoya. Though the story ends on a fairytale note.

The USP of the book lies in its correct portrayal of India as a cricket crazy nation,the working environment of players and how politics and sports are merging in as one.The readers can easily relate to the book's language.The book emerges as an extremely hilarious especially those Hinglish one liners she keeps throwing.You instantly know her as the chic who created the famous Pepsi ads.The humorous part of the book is overt and blown up and certainly not 'subtle'.It serves as a good one time read,more similar to those candy floss chick flicks teenagers read.The book is more belonging to the MP3 genre of Bollywood movies,good once but nothing great to remember it by.As for Anuja as an author, all I have to say is---Yeh Dil Maange More!!Hope to see some better works from her popping our way.

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Last Updated on Sunday, 18 October 2009 19:57